News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mike Thimmesch / Trade Show News Network / July 21, 2013
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’veRead More
Sarmistha Tarafder / Skyline Trade Show Tips / July 15, 2013
Ask yourself this question: What was your best-ever brand experience?
Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad – the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day – the ultimate satisfaction of quenching your primal thirst!
Today brands like Google, Apple, Facebook, Twitter, and YouTube have permeated our waking hours. They are seamlesslyRead More
Paul Chaney / ClickZ / July 10, 2013
Rick Warren’s popular book, “The Purpose Driven Life,” begins by asking, “What on Earth am I here for?” It’s an important question and one that not only individuals should grapple with, but brands as well. Is our purpose merely to shift stock, or is there a greater reason for being?
Taking Warren’s question into consideration, one way to sell successfully via social commerce is to lead with a purpose, not a pitch. Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with yourRead More
Ian Brody / OpenView Labs / July 8, 2013
Marketing strategist Ian Brodie explains why, for all the buzz around social media marketing, your email list is still your most valuable asset.
As a business owner, it sometimes feels like you’re a character from the Discovery channel’s hit show “Gold Rush” — shedding blood, sweat, and the occasional tear to try to hit the mother lode. With limited time and money you need to place your bets on a small number of seams to mine, hoping that at least one of them will pay off.
In business it’s the same. These days you’ve got more marketing options than you could ever possibly manage. AndRead More
Peter Goldstone, CEO / Hanley Wood / July 10, 2013
Good news… the construction and design industries are trending up! But the marketing landscape is forever changed. Like you, Hanley Wood is aggressively changing and disrupting our business model. The residential, commercial design and construction industries are recovering from a massive recession, which has compelled us to rethink how we serve you, our customers. Our goal is to “lead the recovery.” This evolution means the next chapter of our company’s history will not resemble the last.
In 2012 we saw significant growth in our data, event and digital businesses. Our focusRead More