News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mark Schaefer / Ragan's PR Daily / July 8, 2013
My friend Stanford Smith wrote a thought-provoking article last month, The Difference Between Content Marketing and Social Media and Why You Should Care, and it got me thinking about how these trends are intertwined.
I think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
The failure of social media marketing
The opportunity to connect with customers through social media is a legitimate and historically important marketing opportunity. When was the last time an innovation truly changed the way we thought about marketing?Read More
Mike Thimmesch / Skyline Trade Show Tips / July 8, 2013
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program. They can push back against all the forces of chaos, make good, informed decisions, and significantly improve their company’s trade shows performance. They can “be the change.”
Before the awakening, the reactive trade show manager focused just getting through the day-to-day hustle of managing the logistics of their trade show booths. It was all about reacting to requests and emergenciesRead More
John Lee / ClickZ / July 9, 2013
Social media is undergoing a profound, fundamental change. This revolution isn’t being televised. But it is being captured, filtered, and shared – six and 15 seconds at a time.
This is the social-visual revolution, where a dramatic increase in visual content shared via social media is massively altering the way we connect and communicate online. In short, in a digital economy, visuals are quickly becoming the preferred currency for engagement.
A quick look at the stats verifies just how big this explosion is:
- Facebook. 250 million photos uploaded per day.
- YouTube. 100 hours
Elisa Steele / ClickZ / July 8, 2013
We often think of the digital marketing discipline as the science of using digital engines to deliver messages – and we work hard every day to drive innovation in those engines. But digital marketing has to be about so much more. In today’s world, great integrated marketing has evolved to a careful mix of art and science. Art that creates distinction and science that drives measurement.
These digital “engines” have increased our ability to measure marketing results. But they have to be leveraged as two-way channels that deliver and enable conversations, create experiences,Read More
Tim Parker / Intuit / July 1, 2013
A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or search engine optimization, many companies are shifting their attention to content marketing.
Up until recently, SEO experts could get pages to rank high in search engine results, even if the content was low-quality or nonexistent. Remember when you could click on a listing only to be taken to a page that had nothing but ads and other links? Not everybody tried to game the system, of course, butRead More