News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Hate Contractor Lead Generation Services? “Rather than buy all your eggs, why not get some chickens?”
Shawn McCadden / The Design/Builder's Blog / April 9, 2013
On discussion groups liked LinkedIn, contractors and remodelers have been bantering about on-line lead generation services. It seems for every business owner who speaks negatively about using them, there is another who shares stories about how these services have been great for their business. For the purpose of this blog post I won’t get into the pros and cons of or any specifics about one service vs. another. Instead I’d like to offer an alternative; take control of your destiny and create your own leads.
What’s the problem?
In my opinion way too many contractors are abdicatingRead More
Neil Rosen / Media Post / December 11, 2012
Last month, I talked about acquisition in an article asserting that good acquisition is also good customer relationship management. I’d like to say more about that this month, as Q1 of 2013 will be upon us sooner than anyone ever thinks, and starting the new year thinking about new-customer acquisition is the best way to set you up for the best CRM ever.
Here’s something that you might not expect to hear: CRM is—or at least can be—all about lists.
We all have a tendency to think of lists in terms of numbers. We want people on our lists to engage, to subscribe, to convert, to repeat purchases;Read More