News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Learn how Hanley Wood can help your company grow business opportunity through data-driven, digitally focused audience engagement in the residential and commercial design and construction industry.
Sunil Gupta / Social Media Today / August 28, 2014
An interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
There is a simple reason why people like infographics and do not mind sharing them with friends. Sixty five percent of people are visual learners, which means that it is easier for them to digest information visually. Infographics have a strong emotional power, since they show you an idea – or how something works in a simple and quick way. Infographics surprise readers and somehow make them want to scroll down and read the wholeRead More
John Kearney / Sales Benchmark Index / October 3, 2013
Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. Similarly, sales reps and managers require a new set of capabilities. Sales Operations must transform its reporting to track these key capabilities.
These are either in addition to, or in place of, your standard metrics tracked. They are all leading indicators that can help you forecast success in 2014. In this post weRead More
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into contentRead More
David Meer, partner, Booz & Company / Strategy + Business / September 18, 2013
Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about a recent global economic forum where there was a lot of buzz about a technology that promises—or threatens—to turn the business world upside down. She turns to the group, with particular glances toward the chief marketing and chief technology officers, and asks, “What’s our strategy for dealing with this? Are we ready?” During the next few weeks and months, task forces form, new peopleRead More