News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Interview with Peter Goldstone / Publishing Executive / April 2015
For many years B2B media companies had the luxury of a business model that changed very little, says Hanley Wood CEO Peter Goldstone. “You sold a widget, the widget was a four-color ad page, and you sold it a million times. Or an event booth — you sold that a million times.”
But “the world has changed,” says Goldstone. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved.
This is actually Goldstone’s second stint at HanleyRead More
Yani Navot / Social Media Today / February 22, 2015
Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities.
UTILIZATION OF BEHAVIORAL DATA FOR CUSTOMIZED ADS AND/OR CONTENT REQUIRES DEEP DATA MINING ABILITIES.
Data mining is a term used to explain the process of analyzing big data for the purpose of finding interesting patterns, correlations andRead More
Britt Klontz / Content Marketing Institute / February 3, 2015
Data doesn’t have to be boring. With a little thought, it can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand.
From one-off stats to extensive studies, consider why data that at first seems dry or irrelevant might be interesting to your target audience if you give it a new lease on life. Carefully researched and credible data gives a blog post clout. Whether it’s data from another company (yes, really) or already in the public domain, data curation can mean content creation – brand new content that drives your key performanceRead More
Andrew Hanelly / McMurry / TMG / November 5, 2014
You’ve probably had this conversation with a cabbie:
“Where ya headed?”
You give a destination address.
“Any preferred route?”
Years ago, unless you were a local or a control freak, you’d usually just let the cab driver choose the route that would avoid traffic and get you there fastest.
But technology has changed all of that. Thanks to apps such as Waze, which displays real-time traffic data and highlight the quickest route, the backseat driver has never been more empowered or opinionated — and the cabbies don’t like it.
As it is with cabbies, so it is with marketers: Too oftenRead More
Craig Webb / ProSales / August 13, 2014
Think of your LBM life for the past seven years as like being in a triathlon.
The housing crash tossed you into the swimming part of the race, forcing you to focus on not drowning. When at last you stagger onto dry land, you can see blue skies, but you know the race isn’t over. For this leg, you climb onto a bicycle and continue the race in a new way. But unlike the swimming or running sections of the event, this leg won’t be decided solely based on how hard you work. It also will hinge on how good your bicycle is.
In the building material supply triathlon, data is that bicycle, and it’s already helpingRead More