News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
CMO / March 9, 2015
What will the future of marketing and the role of the CMO look like in 2016? What marketing tools will be employed? How will marketing metrics be applied? Will data-driven marketing fulfill its potential?
With current turnover rates, the next two years will lead to a whole new generation of CMOs. As an exercise, OgilvyOne leaders looked into the future of marketing by examining “A Day in the Life of the CMO in 2016,” based on experiences with more than 3000 CMOs in the agency’s current client roster and insights into future trends in the industry.
First, they wanted to understand the mindsetRead More
Derek Slayton / MarketingProfs.com / January 29, 2014
Many marketers know that good data management is critical to the success of their lead generation programs.
Data is at the heart of every email campaign, webinar invitation, whitepaper download, form completion, and sales follow-up. It can turn marketing strategy and tactics into marketing triumph—helping marketers target the right audiences with the right messages at the right time.
However, although most marketers are aware of the benefits of good data management, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. In fact,Read More