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Derek Slayton / MarketingProfs.com / January 29, 2014
Many marketers know that good data management is critical to the success of their lead generation programs.
Data is at the heart of every email campaign, webinar invitation, whitepaper download, form completion, and sales follow-up. It can turn marketing strategy and tactics into marketing triumph—helping marketers target the right audiences with the right messages at the right time.
However, although most marketers are aware of the benefits of good data management, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. In fact,Read More