News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Lisa Nirell / Fast Company / August 1, 2013
In my previous post, I outlined the biggest barriers that keep marketing leaders in the C-suite shark tank, and prevent them from building their boardroom gravitas. How can you overcome these barriers quickly and effectively? Here’s what my best clients do:
1. Parse your CEO-influencing strategy into smaller steps. The purpose of communicating a compelling message in the CEO’s language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement. You need a conceptual agreement to define objectives,Read More
eMarketer / August 6, 2013
Marketers seek to widen their use of data in campaigns
Big Data has become a routine talking point for digital marketers, but are they merely paying the subject lip service, or shifting dollars as a result of their analysis? According to data management platform provider BlueKai, data-driven marketing has seen a 227% increase over the course of H1 2013. BlueKai surveyed marketing executives and media buyers worldwide in June, finding that 91% of respondents agreed that the use of data figured prominently into segmentation and targeting strategies.Read More
Ellen Valentine, Product Evangelist, Silverpop Systems / BtoB / August 1, 2013
Managing marketing data can seem like an overwhelming task. Mobile, tablets and social have all transformed the buyer landscape and the way marketers reach their customers and prospects. That said, sophisticated marketing technologies have made it easier for marketing departments of all sizes to augment their databases and “fast-path” their way to more comprehensive information on targets.
The bottom line is, your technology platform is only as powerful as the data at your fingertips. It’s well worth the time to take a careful look at your current database and how you might improve
Hanley Wood Announces Groundbreaking Research Alliance With the Window and Door Manufacturers Association
Hanley Wood / July 29, 2013
Washington, D.C. – July 29, 2013 – Hanley Wood LLC, the premier media, event, information and strategic marketing services company serving the construction industry, announced today the formation of a strategic research partnership with the Window and Door Manufacturers Association (WDMA).
The alliance was established to provide the WDMA with comprehensive data on the residential window, door and skylight market as well as the architectural doorRead More
Kristin Kovner / ClickZ / July 23, 2013
With the advent of big data and the ability to track everything, I’m reminded of Einstein’s old adage, “Not everything that can be counted counts, and not everything that counts can be counted.”
Today, we have so much data, so few insights.
Turning data into stories and insights is one of my favorite parts of digital marketing. I recently gave a talk on this topic at Digital Day for one of my clients. Over the years, I’ve delivered this talk as a workshop, as a half-day training, and as a straight presentation – it always gets great feedback. So this week I’veRead More