News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report / May 12, 2014Read More
Construction Marketing Association Blog / December 20, 2012
Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies, including segmentation, new customer acquisition, customer penetration, customer retention, marketing intelligence, and measuring results.
Why Database Marketing?
Database marketing promises to deliver more effective marketingRead More