News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Dave Colford / HW.com / October 17, 2013
The revolution in marketing is around data-driven decisions and digital marketing strategies. If it can’t generate a lead or be measured, why do it? Right? Hanley Wood just announced the completion of a major initiative that allows our customers to tap the full power of our audience database and inject new life in their marketing programs.
HW.com sat down with our Chief Customer Officer, Dave Colford, to discuss the initiative and why this matters to building product marketers.
HW.com: What is the Hanley Wood Media Network?
DC: It’s a major investment in all of our core media propertiesRead More
From Hanley Wood / October 15, 2013
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Hanley Wood, LLC
WASHINGTON, D.C. (October 15, 2013) – Hanley Wood, the premier information, media, event and strategic marketing services company serving the residential, commercial design and construction industry announces a major investment in all of its core media properties under one centralized audience database.
The newly-created Hanley Wood Media Network will position marketers to engage Hanley Wood’s owned and operated, editorially-drivenRead More
Construction Marketing Association Blog / December 20, 2012
Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies, including segmentation, new customer acquisition, customer penetration, customer retention, marketing intelligence, and measuring results.
Why Database Marketing?
Database marketing promises to deliver more effective marketingRead More