News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
White Paper / Demand Gen Report / April 2015
A sizeable number of B2B marketers are new to lead nurturing, with 40% of respondents to the Demand Gen Report survey noting that they have been doing lead nurturing for less than a year. While most marketers understand the value of lead nurturing, it is often the component of lead management that takes the longest to implement,” said Missy Heilman, Senior Strategy Consultant at BlueBird Strategies, a marketing consulting firm. “The reason being that great care is required to develop effective nurture strategies.”
While lead nurturing programs have traditionally focused onRead More
Demand Gen Report / January 28, 2015
More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.
Respondents to the 2015 Demand Gen Report Benchmark Study report that those numbers will closely mirror their overall budgets, with 21% anticipating growth of 20% or more in their total marketing budget.Read More
Ayaz Nanji / MarketingProfs / October 28, 2014
A similar proportion (43%) say their efforts are only somewhat coordinated, and 15% say demand generation and sales teams are not coordinated at all.
The report was based on data from a survey of 420 B2B marketing and sales professionals from around the world.Read More
Glenn Gow / MarketingProfs / July 16, 2014
The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company’s top-line revenue growth… or be prepared to change careers.
CMOs and VPs of marketing need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with Sales to ensure the revenue goal is met.
Some companies are even assigning revenue quotas to Marketing and compensating marketing executives on meetingRead More
HW.com / March 27, 2014
Are you looking to initiate a demand generation program to build a better base of sales leads? Is your current demand generation program in need of a tuneup? Hanley Wood recently held a live webinar on demand generation best practices, featuring our “Great 8″ series of questions to get you on the right track.