News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ayaz Nanji / MarketingProfs / October 28, 2014
A similar proportion (43%) say their efforts are only somewhat coordinated, and 15% say demand generation and sales teams are not coordinated at all.
The report was based on data from a survey of 420 B2B marketing and sales professionals from around the world.Read More
Glenn Gow / MarketingProfs / July 16, 2014
The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company’s top-line revenue growth… or be prepared to change careers.
CMOs and VPs of marketing need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with Sales to ensure the revenue goal is met.
Some companies are even assigning revenue quotas to Marketing and compensating marketing executives on meetingRead More
HW.com / March 27, 2014
Are you looking to initiate a demand generation program to build a better base of sales leads? Is your current demand generation program in need of a tuneup? Hanley Wood recently held a live webinar on demand generation best practices, featuring our “Great 8″ series of questions to get you on the right track.
John Crosby / HW.com / March 14, 2014
Thursday, March 27th
11:00am to 12:00 Noon
Every marketer is challenged to evolve these days. Technology adoption, sales and marketing alignment, and lead generation are now expected, not optional. Embracing the elements of an effective demand generation program is an excellent way to transform your marketing program quickly.
In this webinar, Hanley Wood’s demand generation and marketing experts will share with you a basic overview of demand generation, industry best practices, and examples of successful, real-world strategies that take audiences through the buyer’sRead More
Demand Gen Report / January 29, 2014
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two-thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago.
Those are just some of the results of Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12 months, revealingRead More