Welcome to Hanley Wood’s Press Room. For media inquiries please contact John Crosby at email@example.com, 202-736-3424.
WASHINGTON, D.C. (November 21, 2013) – The Hanley Wood Media Network announces the launch of a proprietary video platform across its network of digital properties that will allow customers to distribute multimedia content across multiple platforms and integrate video into advertising.
The new upgrades to Hanley Wood’s video marketing capabilities are designed to help building product manufacturers reach buyers, share more detailed information about new products and technologies, demonstrate thought leadership, and drive new sales opportunities. Combined with Hanley Wood’sRead More
IAB, produced by Ovum / September 24, 2013
2013 IAB and Ovum Study
Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011. This finding supports the prior study’s prediction that brand marketers’ mobile advertising budgets were on the uptick. In addition, the survey showed that the number of marketers who maintained annual mobile budgets exceeding $300,000 more than quadrupled, rising from merely 7 percent in 2011 to 32 percent thisRead More
Parth Mukherjee / ClickZ / September 24, 2013
Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer.
What kinds of data are used in retargeting?
The two main types of data captured and mined for retargeting are user data and product data.
User data refers to the millions of users who visit the brand website and exhibit different formsRead More
Jon VanZile / BtoB / September 4, 2013
Social media traffic comes in all forms, so it’s no surprise that not all social traffic is equal. In August, Eloqua Inc. released a report detailing where referral traffic was coming from for b2b versus b-to-c companies as reported by companies using Eloqua’s marketing automation software.
The b-to-c data was no surprise: Consumer companies get 95% of their referral traffic from just five social media platforms, with Facebook alone accounting for 75% of the traffic. The b2b picture, however, was very different.
B2b marketers received only 36% of their referral traffic from
Scott Yates / CRM Buyer / September 4, 2013
Back in the days when marketing meant “going to market,” sales success was about location: the best street corner for your market stall, or the best intersection in town to set up your wares. Now, with many products and services, the entire world is your location. Getting noticed is not about where your company has its business, but about how it gets found in Internet searches.
Do you remember walking by telephone poles at downtown intersections 10 or 20 years ago and seeing them covered in fliers, placards and notices? If it was a really popular intersection, there were probably several