News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Jodi Harris / Content Marketing Institute / May 28, 2015
Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.
On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape.
Regardless of the specific struggles hindering your content productivity, one thing that might help get youRead More
Louis Gudema / Harvard Business Review / May 20, 2015
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified.
This is a wasted opportunity. Many marketers have reported rapid and significant ROI from adopting theseRead More
Interview with Peter Goldstone / Publishing Executive / April 2015
For many years B2B media companies had the luxury of a business model that changed very little, says Hanley Wood CEO Peter Goldstone. “You sold a widget, the widget was a four-color ad page, and you sold it a million times. Or an event booth — you sold that a million times.”
But “the world has changed,” says Goldstone. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved.
This is actually Goldstone’s second stint at HanleyRead More
CMO.com / March 20, 2015
A quick video offers you insights into digital marketing trends for 2015, but the real value is in the full report, which is available at the end of the video.
— CMO.com (@CMO_com) March 20, 2015