News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Interview with Peter Goldstone / Publishing Executive / April 2015
For many years B2B media companies had the luxury of a business model that changed very little, says Hanley Wood CEO Peter Goldstone. “You sold a widget, the widget was a four-color ad page, and you sold it a million times. Or an event booth — you sold that a million times.”
But “the world has changed,” says Goldstone. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved.
This is actually Goldstone’s second stint at HanleyRead More
CMO.com / March 20, 2015
A quick video offers you insights into digital marketing trends for 2015, but the real value is in the full report, which is available at the end of the video.
— CMO.com (@CMO_com) March 20, 2015
Neil Patel / Forbes.com / March 9, 2015
Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.
Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?
Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you shouldRead More
Tracy Stokes / Forrester Research / February 2, 2015
Digital enhances our everyday experiences. And digital experiences are the tantalizing future of digital brand building. But too many marketers are myopically focused on wringing out digital efficiencies from push channels such as email and search. Case in point: Mark Pritchard, chief brand officer at Procter & Gamble (P&G), will speak at this year’s ANA Media Leadership conference on “creating a more trustworthy digital advertising supply chain.” Undoubtedly this is a necessary and worthy goal, but disappointingly prosaic from such a notable brand leader.
He’s notRead More
Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. To help clarify, Chris Makara have put together an A-Z list of some of the more important acronyms in the digital space that you need to know the meanings of. We have quite a bit to get to, so let’s jump right in…Read More