News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tracy Stokes / Forrester Research / February 2, 2015
Digital enhances our everyday experiences. And digital experiences are the tantalizing future of digital brand building. But too many marketers are myopically focused on wringing out digital efficiencies from push channels such as email and search. Case in point: Mark Pritchard, chief brand officer at Procter & Gamble (P&G), will speak at this year’s ANA Media Leadership conference on “creating a more trustworthy digital advertising supply chain.” Undoubtedly this is a necessary and worthy goal, but disappointingly prosaic from such a notable brand leader.
He’s notRead More
Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. To help clarify, Chris Makara have put together an A-Z list of some of the more important acronyms in the digital space that you need to know the meanings of. We have quite a bit to get to, so let’s jump right in…Read More
Peter Kim / Constellation Research
Digital disruption has affected every industry around the globe, bar none. Emerging technology has shifted the balance of power from long-standing institutions to newly formed entities that have been designed to capitalize specifically on the contemporary operating environment. Constellation’s PESTEL (political, economic, societal, technological, environmental, and legislative) framework helps identify the major elements of the shift to digital, but today’s brands are not staffed or structured properly to succeed in this transformation.Read More
Derek Edmond / Content Marketing Institute / April 30, 2014Read More
David Davila / Market What's Meaningful Blog / April 24, 2014
When the term “integrated marketing” first came on the scene, companies focused on the same look and feel and messaging, so that everything looked the same to the customer. But now, with the confluence of digital marketing with PR and social media, integration takes on a whole new meaning—and it can connect your business to leads and prospects with much greater conversion potential. How? It’s all about the digital search strategy.
Now, when taking on an integrated project, the first place to start is with the customer. What journeys do they take throughout the buying cycle? What areRead More