News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Derek Edmond / Content Marketing Institute / April 30, 2014Read More
David Davila / Market What's Meaningful Blog / April 24, 2014
When the term “integrated marketing” first came on the scene, companies focused on the same look and feel and messaging, so that everything looked the same to the customer. But now, with the confluence of digital marketing with PR and social media, integration takes on a whole new meaning—and it can connect your business to leads and prospects with much greater conversion potential. How? It’s all about the digital search strategy.
Now, when taking on an integrated project, the first place to start is with the customer. What journeys do they take throughout the buying cycle? What areRead More
Jason DeMers / Forbes.com / February 10, 2014
If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops.
If you’re in the field of online marketing or content marketing and want to ensure that you’re bringing the best data to bear on your projects, here’s a quick look at some strategic approaches that can help you improve your performance in 2014. This applies whether it’s upgrading your own skills,Read More
Laurent Francois / Social Media Today / October 28, 2013
One of the key issues in transforming an enterprise into a digital business is actually a real battlefield. The leap to digital marketing is not only a technology problem or a debate on which framework needs to be used; it’s also about leadership and vision.
According to Cap Gemini, most of the transformations require 2 to 5 years in order to be properly set up within big organizations. When we compare it with the short history of social media, it can seem a bit complicated to both invest in the right channels and also forecast the “next big thing”. This really shakes marketers,Read More