News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
As a marketer, you’re keenly aware of the ongoing disruption of print and digital publishing. While B2B media companies continue to evolve digitally, some are still struggling in an endless transition. Is your organization adopting a digital first approach so you can stay ahead of marketing strategies and scale for the future? This article from Gigaom’s Matthew Ingram provides insight on how culture is the defining factor in a company’s ability to innovate.
Because of the obvious differencesRead More
From Hanley Wood / October 15, 2013
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Hanley Wood, LLC
WASHINGTON, D.C. (October 15, 2013) – Hanley Wood, the premier information, media, event and strategic marketing services company serving the residential, commercial design and construction industry announces a major investment in all of its core media properties under one centralized audience database.
The newly-created Hanley Wood Media Network will position marketers to engage Hanley Wood’s owned and operated, editorially-drivenRead More
Jeff Schumacher, Simon MacGibbon, and Sean Collins / strategy + business / Summer 2013 Issue
What does it mean to become digital? Companies in all industries are building online businesses, enabling new customer experiences, experimenting with “big data,” and seeking advantage in a digitally enabled business environment. They have tried reengineering their practices; they have set up new technological platforms for customer engagement and back-office efficiency. But these efforts have not yet had the impact that they should. Instead of reengineering, they need reimagining. They need to conceive of their business freshly, in line with the capabilities that digital andRead More
Duane Craig in Social Media in the Enterprise/ TechRepublic / August 2, 2013
Online video is poised to take social media to new levels of engagement and is reported to increase landing page effectiveness while lowering bounce rates.
There is no shortage of social media advice suggesting you should make video a part of your social media efforts. According to multiple sources, online video is increasingly popular and being viewed for longer periods by more people each year. For example, Visual.ly reported the time people spent viewing video increased from 10 minutes a day to 24 minutes a day between 2010 and 2012.
Google’s YouTube platform is watched closelyRead More
eMarketer / June 26, 2013
SMBs measure success by sales, lead gen
Small and medium-sized businesses (SMBs) may not always have the same resources as their larger counterparts, but that doesn’t mean the importance of digital marketing is lost on them. And as the cost of digital marketing tools drops, SMBs are moving fast to incorporate them into the overall marketing mix, according to a poll of digital marketing decision-makers in the US conducted in March 2013 by marketing software company Vocus and Inc. Magazine.
SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness wereRead More