News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ayaz Nanji / Marketing Profs / February 2, 2015
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2.
The report was based on data from a global survey of 251 marketing, sales, and business professionals from various-sized companies, 71% of them B2B-focused, and 29% B2C.
Some 43% of survey respondents say requiring registration to access parts of their website is one of the most effective tactics they use to get email addresses, and 42% say requiring an email addressRead More
Jim Belosic / Social Media Today / February 1, 2015
Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate?
If you answered “no,” maybe it’s time to think about marrying the two. Why?
SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. This study revealed some interesting results. Check out these stats:
– 18% of the people targeted only opened the email. They were not exposed to the ad.
– 27% of the people targeted were only exposed to the adsRead More
Ayaz Nanji / MarketingProfs / December 19, 2014
The report was based on data from a survey of 130 email marketers conducted in November.
Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve resultsRead More
Kelly Lucia / Business 2 Community / December 17, 2013
The average person is bombarded by many different kinds of marketing tactics every single day. Your customers are no different.
Everywhere they look, someone is likely trying to sell them something, and often, it’s through email marketing. What does that mean?
Your email marketing needs to be way above par if you expect your customers to consider opening any of the emails you send.
Persuading customers to open your email is just the beginning. You want them to read and enjoy your content so they’re more likely to read the next email you send.
Whether the goal of your email is turning passiveRead More
Mathew Sweezey / ClickZ / September 26, 2013
Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it’s easy to see why so many B2B buyers shape their opinions of a company’s brand based on email communications.
So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other marketing efforts.
The data: Out of the 400 B2B buyers surveyed for this report, 15 percent were marketersRead More