News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ayaz Nanji / Marketing Profs / February 2, 2015
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2.
The report was based on data from a global survey of 251 marketing, sales, and business professionals from various-sized companies, 71% of them B2B-focused, and 29% B2C.
Some 43% of survey respondents say requiring registration to access parts of their website is one of the most effective tactics they use to get email addresses, and 42% say requiring an email addressRead More
Ayaz Nanji / MarketingProfs / December 19, 2014
The report was based on data from a survey of 130 email marketers conducted in November.
Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve resultsRead More
Demand Gen Report / October 1, 2014
An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.Read More
Ayaz Nanji / MarketingProfs / September 22, 2014
More than one in six emails (17%) sent by marketers do not reach consumers’ inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.
The report was based on an analysis of 492 million commercial messages sent with permission to consumers around the world between May 2013 and April 2014.
The proportion of emails that didn’t arrive in inboxes stayed fairly consistent throughout the time period examined, including during the end-of-year holiday shopping season when email volume typically surges.Read More
Kim Zimmerman/ Demand Gen Report / June 17, 2014
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized.
That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 2013.
“While you need all types of messages, email, for the vast majority of companies, is still the No. 1 driver of direct revenue and conversions,” said Loren McDonald, VP of Industry Relations at Silverpop, in an interview with DemandRead More