News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report / October 1, 2014
An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.Read More
Ayaz Nanji / MarketingProfs / September 22, 2014
More than one in six emails (17%) sent by marketers do not reach consumers’ inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.
The report was based on an analysis of 492 million commercial messages sent with permission to consumers around the world between May 2013 and April 2014.
The proportion of emails that didn’t arrive in inboxes stayed fairly consistent throughout the time period examined, including during the end-of-year holiday shopping season when email volume typically surges.Read More
Kim Zimmerman/ Demand Gen Report / June 17, 2014
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized.
That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 2013.
“While you need all types of messages, email, for the vast majority of companies, is still the No. 1 driver of direct revenue and conversions,” said Loren McDonald, VP of Industry Relations at Silverpop, in an interview with DemandRead More
Glenn Taylor / Demand Gen Report / May 5, 2014Read More
Kelly Lucia / Business 2 Community / December 17, 2013
The average person is bombarded by many different kinds of marketing tactics every single day. Your customers are no different.
Everywhere they look, someone is likely trying to sell them something, and often, it’s through email marketing. What does that mean?
Your email marketing needs to be way above par if you expect your customers to consider opening any of the emails you send.
Persuading customers to open your email is just the beginning. You want them to read and enjoy your content so they’re more likely to read the next email you send.
Whether the goal of your email is turning passiveRead More