News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Reggie Wideman / MarketingProfs / February 5, 2015
When we really sit down and start to think about digital engagement, it probably feels like a complex and daunting exercise.
But when consumers are using more devices than ever before, across more channels than we could even fathom just a short 10 years ago, it’s critical that marketers pause and ask themselves and their teams one simple question: How can we better engage our customers?
There’s no magical solution to engagement, but you can take concrete steps to crafting a strategy that works.
Here are five actions that brands and companies can take to create an engagement strategyRead More
Maddie Grant / Socialfish / July 11, 2014Read More
Kim Zimmerman/ Demand Gen Report / June 17, 2014
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized.
That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 2013.
“While you need all types of messages, email, for the vast majority of companies, is still the No. 1 driver of direct revenue and conversions,” said Loren McDonald, VP of Industry Relations at Silverpop, in an interview with DemandRead More
Michael Jaccarino / Social Media Today / April 30th, 2014Read More
Mathew Sweezey / ClickZ / September 26, 2013
Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it’s easy to see why so many B2B buyers shape their opinions of a company’s brand based on email communications.
So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other marketing efforts.
The data: Out of the 400 B2B buyers surveyed for this report, 15 percent were marketersRead More