News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mathew Sweezey / ClickZ / September 26, 2013
Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it’s easy to see why so many B2B buyers shape their opinions of a company’s brand based on email communications.
So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other marketing efforts.
The data: Out of the 400 B2B buyers surveyed for this report, 15 percent were marketersRead More
Barry Feldman / socialmedia today / September 8, 2013
The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.
I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs and such and what do you have? A little picture show? A decorated article? A busy page?
What’s so great about these things?
People love them.
There you go. Again, people love them. That’s all you need to know.
They devour them. They rave about them. They save them. They actually collect them. Most importantly,Read More
Jon Miller / Inc. / August 22, 2013
As a marketer, thought leadership is one of the most valuable assets your brand — or you — can attain.
Prospects conduct a great deal of research leading up to the purchase. This means marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Therefore, it’s more vital than ever for your organization to be viewed as an industry leader and trusted resource for all key stakeholders: customers,Read More
Tom Rousseau / August 15, 2013
Believe Einstein said if you can’t explain it to your grandmother then you don’t really know the subject. He did say that before a lot of grandmas graduated with MBAs and Ph.Ds. in more modern times but the point is when developing a story you need to share with PowerPoint – you have to know your subject.
Why? Because with each and every slide you put together, you should ask yourself what is the “so what?” of that slide to your audience. Last night I was wrapping up a story around what content I was going to present at four different 2013 Hanley Wood Business Media Divisions National Sales meetings:Read More
Jason Kosarek / HubSpot / July 31, 2013
Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.
For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights. This means, as inbound marketers, we need to be helpful there, too.
There is a common misconception around optimizing for mobile readers, though. You actually don’t need a separateRead More