News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tom Rousseau / August 15, 2013
Believe Einstein said if you can’t explain it to your grandmother then you don’t really know the subject. He did say that before a lot of grandmas graduated with MBAs and Ph.Ds. in more modern times but the point is when developing a story you need to share with PowerPoint – you have to know your subject.
Why? Because with each and every slide you put together, you should ask yourself what is the “so what?” of that slide to your audience. Last night I was wrapping up a story around what content I was going to present at four different 2013 Hanley Wood Business Media Divisions National Sales meetings:Read More
Jason Kosarek / HubSpot / July 31, 2013
Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.
For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights. This means, as inbound marketers, we need to be helpful there, too.
There is a common misconception around optimizing for mobile readers, though. You actually don’t need a separateRead More
Tom Rousseau / Hanley Wood / July 29, 2013
I’m proud to say we’re the first editorial-based company in the industry to offer a true demand generation process. Let me stress that word process. Our demand generation process starts with a huge commitment to technology! We have experts who understand marketing and sales automation platforms and tools. We sit down with clients and learn quickly about their customer relationship management (CRM) systems. Plus we understand cutting-edge, cloud-based nurturing and re-contact softwareproducts now being used by our clients.
Nearly anyone can offer a sales lead, a first contact withRead More
Cynthia Henry / Hanley Wood Marketing / July 23, 2013
We all know what outstanding customer service isn’t:
An experience so bad that you are frustrated, possibly even screaming mad. An experience so bad you lose your temper and say things you didn’t intend to say to the person on the phone or behind the counter. You might even hop onto Facebook to complain to everyone you know about it.
And then what…?
Chances are high that you won’t work with that company or organization again.
Research tells us 86 percent of consumers have quit doing business with a company because of bad customer service. That’s up from 59 percent just four years ago,Read More
Nina Patel / REMODELING / July 12, 2013
The Internet and social media have accelerated how rapidly reviews — whether positive or negative — are shared. They also serve to raise the online profile of your company.
Customer reviews provide potential clients with an insight into your company and make them feel confident to hire you. Though business owners can’t completely control their company’s online profile, they can use social media to influence their brand’s reputation and respond appropriately to customer comments. But creating a balance between promotion and protection can be tough.
First, start by claimingRead More