News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Michael Powers / Marketo Blog / March 9, 2015
Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. However, most companies let their event programs live on an island, far away from the realm of their company initiatives.
This year, Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance,Read More
Brian Anderson / The Demand Gen Report / September 24, 2014
While the marketing landscape has become more and more digital, face-to-face interactions continue to have a powerful impact.
This past week I attended an event hosted by DoubleDutch, a mobile applications provider for live events and conferences. Executives shared their insights on how companies can gain value from their live events, while also providing opportunities to network and share past experiences. Here are three takeaways:
1. Face-To-Face Engagement Makes An Instant Impact
Today’s marketing landscape consists of marketers trying to find the perfect blendRead More
Warren Nesbitt / HW.com / October 24, 2013
A comprehensive marketing program cannot thrive on digital engagement alone. You have to engage your customers in live settings. Trade shows can often be a bridge to direct access, but you need more personal interaction with a direct connection to your brand and products.
This year, Hanley Wood launched its Executive Services Group, which is designed to meet the needs of building product manufacturers in the area of live events and face-to-face engagement. Warren Nesbitt, a fixture in the residential construction market here at Hanley Wood, assumed leadership of this growth area. He recentlyRead More