News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Warren Nesbitt / HW.com / October 24, 2013
A comprehensive marketing program cannot thrive on digital engagement alone. You have to engage your customers in live settings. Trade shows can often be a bridge to direct access, but you need more personal interaction with a direct connection to your brand and products.
This year, Hanley Wood launched its Executive Services Group, which is designed to meet the needs of building product manufacturers in the area of live events and face-to-face engagement. Warren Nesbitt, a fixture in the residential construction market here at Hanley Wood, assumed leadership of this growth area. He recentlyRead More