News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Cassie Brown / Marketing Profs / February 27, 2015
Events can be a successful technique for marketing, engagement, and networking—if they’re done properly. Unfortunately, many organizations settle for mundane, outdated, and unimaginative events. So much so, that when some people hear the word “event,” they may just roll their eyes.
Three-quarters of executives are looking for greater return on investment (ROI) from corporate events, a national Harris Interactive survey found. That may seem daunting to achieve, but there are tried and true ways to increase event ROI, including making use of behaviors that driveRead More
Warren Nesbitt, Senior Vice-President Residential Construction Programs / Nov 24, 2014
As we wrap up our year and assess how it went (you’re probably doing the same thing right about now) we’re impressed with how our events performance outpaced the market’s growth. We see it as an indicator of good things to come in 2015.
This year we successfully launched a purchasing conference for builders, re-launched our show home business (The New American Home and Greenbuild LivingHome) and posted records for our Housing Leadership Summit, Multifamily Executive Conference, Vision 2020 Sustainability Summit and AHF Live Conference. We ran more custom events this year than everRead More
Brian Anderson / The Demand Gen Report / September 24, 2014
While the marketing landscape has become more and more digital, face-to-face interactions continue to have a powerful impact.
This past week I attended an event hosted by DoubleDutch, a mobile applications provider for live events and conferences. Executives shared their insights on how companies can gain value from their live events, while also providing opportunities to network and share past experiences. Here are three takeaways:
1. Face-To-Face Engagement Makes An Instant Impact
Today’s marketing landscape consists of marketers trying to find the perfect blendRead More
Sharon J. Rehana / Concrete Construction / December 5, 2013
Get ready to celebrate 40 years of World of Concrete. WOC 2014 promises to deliver innovative products, new seminars, live demonstrations, more than 50,000 concrete construction professionals, and 1300 exhibiting companies.
Now is the time to plan your visit to this exciting event Jan. 21-24 in Las Vegas; seminars begin Jan. 20. For more information on registration, exhibitors, and accommodations, visitwww.worldofconcrete.com. Here are some highlights that will interest concrete contractors.
Tuesday–Thursday, Jan. 21–23, during show hours, Booth C3639
If you wantRead More
Hanley Wood Exhibitions
NASHVILLE, TN – September 25, 2013 – The CONSTRUCT Welcome Reception was a lively event that took place at the close of the exhibit hall opening day. The CONSTRUCT 2013 Welcome Party took place outside on the beautiful terrace of the brand new Music City Center on 5th Avenue and Demonbreun facing the Country Music Hall of Fame. This sold out event took place Wednesday, September 25, 5:00-6:30 p.m.
CONSTRUCT ran a Facebook promotion during the event. The Welcome Reception attendees who have ”Liked”Read More