News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Peter Goldstone / Hanley Wood / September 11, 2013
Technology, especially the explosion of social media, has changed the way we interact with customers and share information. It is possible– and in many cases, common — to initiate and maintain a business relationship without ever speaking to a customer in person, or even on the phone. It may be “easier” and “faster” to build a virtual relationship, but is it better?
One of the most powerful and underappreciated ways to build tangible, long-lasting business relationships is through tradeshows and conferences. In the B2B world, people attend such events because it’sRead More
Charlotte Woolard / BtoB / May 21, 2013
Nancy Drapeau serves as director of research for the Center for Exhibition Industry Research, an organization that last year surveyed more than 9,000 attendees at 27 of the top 250 exhibitions in the U.S. to better understand generational attitudes toward face-to-face events. Drapeau spoke to Media Business about the series of research reports that CEIR created based on those data, including “Generational Differences in Face-to-face Interaction Preferences and Activities,” released this month.
Media Business: Why is it important for event organizers to pay attention to generationalRead More
Mykel Nahorniak / Content Marketing Institute / May 6, 2013
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into content? Events pack a powerful content marketing punch, because people attending events will remember their experience at your event far longer than they’ll remember reading a blog post. If you start approaching events with the same strategic focus you give other forms of marketing, you can capitalize on this powerful source of content.
My company, Localist, creates online event calendarsRead More
Tom Nightingale / BtoB / May 20, 2013
“I just flew in from Dallas and boy are my arms tired.” This joke allegedly dates back to the vaudeville era. And while the joke is ancient and hasn’t gotten any better with time, neither have many tradeshow efforts. Last week I was at a B2B conference that included an exhibition floor.
I was amazed that in this day and age, when magazines and Google offer countless tips (Google returned over 23,000 hits when I searched for “trade show best practices”), we still see horrible booths and deplorable show floor etiquette. Sure, some companies really had their houseRead More
Michael Flavin / Skyline Trade Show Tips / May 15, 2013
Walk around your next trade show and you’ll see a lot of great designs. They look good, attract your attention, engage and tell a story.
You’ll also see a lot of bad designs! Too many pictures, confusing messages and, what does that say? It’s so small and there is so much text, I can’t even read it!
When it’s time to design your trade show display graphics, consider a few important points:
- Who you are: Obviously you want to be easily found in the show hall. An effective way to accomplish this goal is by not only placing your logo & branding at the maximum height, but also