News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mykel Nahorniak / Content Marketing Institute / May 6, 2013
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into content? Events pack a powerful content marketing punch, because people attending events will remember their experience at your event far longer than they’ll remember reading a blog post. If you start approaching events with the same strategic focus you give other forms of marketing, you can capitalize on this powerful source of content.
My company, Localist, creates online event calendarsRead More
Tom Nightingale / BtoB / May 20, 2013
“I just flew in from Dallas and boy are my arms tired.” This joke allegedly dates back to the vaudeville era. And while the joke is ancient and hasn’t gotten any better with time, neither have many tradeshow efforts. Last week I was at a B2B conference that included an exhibition floor.
I was amazed that in this day and age, when magazines and Google offer countless tips (Google returned over 23,000 hits when I searched for “trade show best practices”), we still see horrible booths and deplorable show floor etiquette. Sure, some companies really had their houseRead More
Michael Flavin / Skyline Trade Show Tips / May 15, 2013
Walk around your next trade show and you’ll see a lot of great designs. They look good, attract your attention, engage and tell a story.
You’ll also see a lot of bad designs! Too many pictures, confusing messages and, what does that say? It’s so small and there is so much text, I can’t even read it!
When it’s time to design your trade show display graphics, consider a few important points:
- Who you are: Obviously you want to be easily found in the show hall. An effective way to accomplish this goal is by not only placing your logo & branding at the maximum height, but also
Traci Browne, Owner, Red Cedar Marketing / Tradeshow News Network / May 13, 2013
Trade show attendees have more and more options available to them every day. New, competing events are popping up everywhere vying for their attention. Education, networking opportunities and vendor research is now available for free online.
Trade Shows have a unique opportunity provide enhanced education, networking and exposure to industry suppliers that attendees can’t get elsewhere.
That enhancement was the topic of discussion on May 8 during the weekly gathering of show organizers, exhibitors and suppliers in the Twitter chat #ExpoChat.
Chat participants first talked aboutRead More
CEIR Releases New Report: Generational Differences in Face-to-Face Interaction Preferences and Activities
CEIR / May 7, 2013
DALLAS, 7 May, 2013 – Today, the Center for Exhibition Industry Research (CEIR) issued a report from The Role and Value of Face-to-Face Interaction Study Series titled Generational Differences in Face-to-Face Interaction Preferences and Activities.
Generational research is a hot topic in light of the forthcoming, massive generational shift in the workforce. In 2015, it is expected that Millennials will overtake Boomers as the larger portion of the workforce. As Boomers begin exiting to retirement, Millennials will share ranks with Traditionalists, Boomers and Gen Xers.
This reportRead More