News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Michael Flavin / Skyline Trade Show Tips / May 15, 2013
Walk around your next trade show and you’ll see a lot of great designs. They look good, attract your attention, engage and tell a story.
You’ll also see a lot of bad designs! Too many pictures, confusing messages and, what does that say? It’s so small and there is so much text, I can’t even read it!
When it’s time to design your trade show display graphics, consider a few important points:
- Who you are: Obviously you want to be easily found in the show hall. An effective way to accomplish this goal is by not only placing your logo & branding at the maximum height, but also
Traci Browne, Owner, Red Cedar Marketing / Tradeshow News Network / May 13, 2013
Trade show attendees have more and more options available to them every day. New, competing events are popping up everywhere vying for their attention. Education, networking opportunities and vendor research is now available for free online.
Trade Shows have a unique opportunity provide enhanced education, networking and exposure to industry suppliers that attendees can’t get elsewhere.
That enhancement was the topic of discussion on May 8 during the weekly gathering of show organizers, exhibitors and suppliers in the Twitter chat #ExpoChat.
Chat participants first talked aboutRead More
CEIR Releases New Report: Generational Differences in Face-to-Face Interaction Preferences and Activities
CEIR / May 7, 2013
DALLAS, 7 May, 2013 – Today, the Center for Exhibition Industry Research (CEIR) issued a report from The Role and Value of Face-to-Face Interaction Study Series titled Generational Differences in Face-to-Face Interaction Preferences and Activities.
Generational research is a hot topic in light of the forthcoming, massive generational shift in the workforce. In 2015, it is expected that Millennials will overtake Boomers as the larger portion of the workforce. As Boomers begin exiting to retirement, Millennials will share ranks with Traditionalists, Boomers and Gen Xers.
This reportRead More
Mykel Nahorniak / Content Marketing Institute / May 6, 2013
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into content? Events pack a powerful content marketing punch, because people attending events will remember their experience at your event far longer than they’ll remember reading a blog post. If you start approaching events with the same strategic focus you give other forms of marketing, you can capitalize on this powerful source of content.
My company, Localist, creates online event calendarsRead More
Mike Blackman, Integrated Systems Events/ Expo Magazine / May 7, 2013
In the second installment of a three-part series, Mike Blackman, managing director of Integrated Systems Events, offers some tips on staging a conference program alongside an established and successful tradeshow.
In my last blog I outlined the rationale for adding a conference program to an existing tradeshow. I also mentioned that staging such programs is a risky and time-consuming business.
However, experience has taught me that there are some basic rules which can minimize your risk and maximize the likelihood that your program will fulfill its key objective: Broadening the appealRead More