News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Warren Nesbitt / HW.com / April 3, 2014
Very few media forms are timeless. Those that live on do so for one simple reason: they work. One of those media forms is demonstration homes linked to major audience events. At Hanley Wood, we have been involved in show homes since 1984. The key elements to successful show homes are:
- Great design that reflects the business purpose of the audience
- The latest consumer trends that are shaped into one well built, well designed house.
- Building product suppliers seizing the moment and providing their most innovative and newsworthy products.
- ROI metrics that foster lead generation, engagement and