News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Rachel Wimberly / Trade Show News Network / August 19, 2013
The Center for Exhibition Industry Research’s latest Index Report for the second quarter was just released, and the good news is for the 12th consecutive quarter, the trade show industry continues to grow, though that growth has slowed.
Year-over-year growth increased 1.2 percent overall, which is down slightly, 0.3 percent, compared with the second quarter of last year.
The growth also lagged behind that of the GDP numbers in the second quarter that saw a 1.4 percent increase.
“Overall, the second-quarter results continue on a positive upswing, and they confirm that the exhibitionRead More
Expo Magazine / May 2013
Event logistics, freight shipping and material handling are essential elements of any convention, exhibition, event or exhibit program. The process, especially for large exhibitors with complex event schedules and freight shipping requirements, can often be challenging with literally many moving parts, various shipping methods, different types of providers and carriers, venue and union rules, and pricing structures.
There is a need for industry benchmarks, insights and trend analysis to help industry executives make more informed decisions and better manage their event logisticsRead More
Jakob Dyrbye / Skyline Trade Show Tips / August 8, 2013
Does exhibiting 365 days a year, 24 hours a day sound like a dream scenario? No? Oh, well, what a surprise…
In our experience, you can divide trade show staffers into 3 VERY broad categories:
- Those who think it’s the best gig in the world
- Those who were sent there, but don’t quite know which levers to pull and buttons to push
- Those who loathe every minute of it
No matter which category you’re in, 365 days probably sound like a bit too much. The crux of the matter is that this is NOT what we mean by 365/24.
Rethink the Trade Show
Considering the resources we spend before, during, and after the tradeRead More
Sarmistha Tarafder / Skyline Trade Show Tips / July 15, 2013
Ask yourself this question: What was your best-ever brand experience?
Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad – the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day – the ultimate satisfaction of quenching your primal thirst!
Today brands like Google, Apple, Facebook, Twitter, and YouTube have permeated our waking hours. They are seamlesslyRead More
Mike Thimmesch / Skyline Trade Show / June 24, 2013
At EXHIBITOR 2013 this year, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide your program, too:
CHANGE THE ORDER:
- B2B exhibitions were 39.2% of B2B marketing budgets in 2011, the largest amount of any other marketing channel.