News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tom Cindric / Hanley Wood Exhibitions / June 24, 2013
I recently had the opportunity to be a presenter in a webinar entitled, “Thinking of taking your expo overseas? Learn from the experts.” They wanted some industry experts to share their opinions on the subject and they decided to ask me.
I always hate the word expert because that implies you know all there is to know about a subject. Let me tell you, I am no expert when it comes to taking a show overseas but I do have some hands-on experience that I always am happy to share in the hopes that it will help someone.
For those of you that are familiar with Hanley Wood’s tradeshow business, you may beRead More
Oliver Richardson / Trade Show News Network / June 14, 2013
In recent years, the expectation for events to be more interactive, collaborative and participatory rather than simply passive experiences has increased dramatically and technology is playing a major role in helping planners achieve this – from the noise created by social media before, during and after an event to technologies which enable the audience to engage more actively with the content and with each other.
I wanted to share some cool technology ideas that can help you make your event or your participation in an event more interactive and therefore more engaging:
Mobile AugmentedRead More
Hanley Wood Exhibitions
DALLAS – June 6, 2013 – Online registration is now open for the 2013 CONSTRUCT show, taking place September 24-27, at the Music City Center in Nashville, Tennessee USA.
Online registration is available at www.constructshow.com, where information is accessible 24-hours a day, seven days a week. Registering in advance will save attendees not only money, but also time by not having to wait in long on-site registration lines.
“Early bird registration enables CONSTRUCT attendees to plan for and meet theirRead More
Michael Rondon / Expo Magazine / June 10, 2013
Mandy Stahl, manager of social communications and strategy for the American Society of Association Executives (ASAE), describes how her organization uses social media before, during and after each of their meetings.
Whether its ramping up interest in the months before a show, engaging your audience during it or keeping a community together in the months after, social media has become an integral part of the show cycle.
Mandy Stahl, manager of social communications and strategy for the American Society of Association Executives (ASAE), describes how her organization uses social mediaRead More
Valerie Hurst / Skyline Trade Show Tips / June 06, 2013
For many marketers, social media has not been embraced to the fullest extent. But social media is not going away, and it has become a communication tool to use before, during, and after a trade show. Why have event organizers begun to use social media as a trade show strategy? And why and how should you – as a marketer create a social media trade show strategy?
Because it allows attendees to network, locate industry trends, new products and services, and find specific information.
- Networking – Social media helps to create a community around a trade show. Before the trade show, attendees