News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mike Thimmesch / Trade Show News Network / July 21, 2013
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’veRead More
Sarmistha Tarafder / Skyline Trade Show Tips / July 15, 2013
Ask yourself this question: What was your best-ever brand experience?
Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad – the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day – the ultimate satisfaction of quenching your primal thirst!
Today brands like Google, Apple, Facebook, Twitter, and YouTube have permeated our waking hours. They are seamlesslyRead More
Oliver Richardson / Trade Show News Network / June 14, 2013
In recent years, the expectation for events to be more interactive, collaborative and participatory rather than simply passive experiences has increased dramatically and technology is playing a major role in helping planners achieve this – from the noise created by social media before, during and after an event to technologies which enable the audience to engage more actively with the content and with each other.
I wanted to share some cool technology ideas that can help you make your event or your participation in an event more interactive and therefore more engaging:
Mobile AugmentedRead More