News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Michael Gazala / Forrester Marketing Blog / April 6, 2015
What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake. Technology and economic forces have changed the world so much that an obsession with winning, serving and retaining customers is the only possible response.
We’re in an era of persistent economic imbalances defined by erratic economic growth, deflationary fears, an over-supply of labor, and surplus capital hunting returns in a sea of record-low interest rates. This abundance of capital and labor means the path from good idea to customer-readyRead More
Tracy Stokes / Forrester Research / February 2, 2015
Digital enhances our everyday experiences. And digital experiences are the tantalizing future of digital brand building. But too many marketers are myopically focused on wringing out digital efficiencies from push channels such as email and search. Case in point: Mark Pritchard, chief brand officer at Procter & Gamble (P&G), will speak at this year’s ANA Media Leadership conference on “creating a more trustworthy digital advertising supply chain.” Undoubtedly this is a necessary and worthy goal, but disappointingly prosaic from such a notable brand leader.
He’s notRead More
Kim Celestre / Forrester Research / November 5, 2013
Like many marketing leaders, you may find it challenging to accelerate the advancement of your social marketing initiative(s) because you are at a point where you need to articulate how your social marketing program(s) contributes value to your brand’s business objectives. Whether you are launching a pilot social marketing program or a long-term corporate initiative, eventually you will need to get in front of your CMO and state your case for getting more budget and headcount to support your programs. Easier said than done? Well according to many marketers, it is. In fact, marketersRead More