News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Gail Moody-Byrd, senior director-digital, social, communities marketing, SAP / BtoB / July 31, 2013
Every month that I’ve blogged here, my topic has been driven by the work I’m doing at the moment. This month I’m blogging about influencer marketing, the art and science of getting important people talking about your brand online in a way that advances your business goals, including awareness, reach, engagement or conversion.
It requires an investigation of the highest order. It’s quite a mystery to solve; who’s out there talking about your space but not talking about your brand? Sounds like “Anatomy of an Influencer” campaign to me, so let’s
Ekaterina Walter / ClickZ / July 17, 2013
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each.
Influencers are people who have a wide reach and many followers. They may be celebrities or they may be influential figures in their industries: experts, bloggers, columnists, or authors. They may be several of these things at once. The main reason that a company would use influencers is because of their reach: that they can convey a message to many peopleRead More