News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Belle Beth Cooper / Bufferapp.com / January 6, 2014
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.
To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketing.
1. 20 Captivating Marketing Statistics that will Drive 2014
This infographicRead More
Jason Miller / Content Marketing Institute / November 17, 2013
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.
With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.
Here are some of the reasons why infographics are the perfect way to capture consumerRead More
Barry Feldman / socialmedia today / September 8, 2013
The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.
I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs and such and what do you have? A little picture show? A decorated article? A busy page?
What’s so great about these things?
People love them.
There you go. Again, people love them. That’s all you need to know.
They devour them. They rave about them. They save them. They actually collect them. Most importantly,Read More
Tom Demers / Small Business Trends / August 22, 2013
Infographics are a popular topic (and sometimes target) for discussion amongst anyone doing online marketing. A sharp uptick in the volume of infographics being created has made getting your graphic “heard above the noise” more difficult. But infographics can still be an extremely effective tactic for generating awareness, communicating a story and getting traffic and earned links.
One challenge some folks run into with infographics and data visualizations (not unlike most types of content) is that they view their industry or area of focus as “too boring” to generate relevantRead More
Jonathan Crowe / openview marketing lab / May 28, 2013
When it comes to your content marketing strategy, creating striking visual content is no longer a “nice to have”. This guide explores the visual content revolution and offers easy how-to examples and advice for capturing and engaging your audience.
When many companies approach content marketing for the first time they’re typically drawn to creating text-based content — blogs, articles, eBooks, social media posts, and white papers, among others. And they should be. A corporate blogging strategy and traditional content formats like reports and case studies are certainly partRead More