News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Minter Dial / Social Media Today / February 7, 2015
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is winning at it? This infographic describes some of the characteristics and the evolution of companies. It tackles such questions as who is leading the program and what are some of the keys to success.
In the end of the day, digital transformation is not a destination, but a journey to understand, learn and adapt to these new tools, platformsRead More
Sunil Gupta / Social Media Today / August 28, 2014
An interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
There is a simple reason why people like infographics and do not mind sharing them with friends. Sixty five percent of people are visual learners, which means that it is easier for them to digest information visually. Infographics have a strong emotional power, since they show you an idea – or how something works in a simple and quick way. Infographics surprise readers and somehow make them want to scroll down and read the wholeRead More
Verónica Maria Jarski / MarketingProfs / June 17, 2014
Want to ensure your B2B online marketing program is effective? MarketingProfs has shared an infographic by Circle Studio that can help you create a successful B2B online marketing program.
It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement.Read More
Belle Beth Cooper / Bufferapp.com / January 6, 2014
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.
To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketing.
1. 20 Captivating Marketing Statistics that will Drive 2014
This infographicRead More
Jason Miller / Content Marketing Institute / November 17, 2013
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.
With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.
Here are some of the reasons why infographics are the perfect way to capture consumerRead More