News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Barry Feldman / socialmedia today / September 8, 2013
The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.
I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs and such and what do you have? A little picture show? A decorated article? A busy page?
What’s so great about these things?
People love them.
There you go. Again, people love them. That’s all you need to know.
They devour them. They rave about them. They save them. They actually collect them. Most importantly,Read More
Tom Demers / Small Business Trends / August 22, 2013
Infographics are a popular topic (and sometimes target) for discussion amongst anyone doing online marketing. A sharp uptick in the volume of infographics being created has made getting your graphic “heard above the noise” more difficult. But infographics can still be an extremely effective tactic for generating awareness, communicating a story and getting traffic and earned links.
One challenge some folks run into with infographics and data visualizations (not unlike most types of content) is that they view their industry or area of focus as “too boring” to generate relevantRead More
Jonathan Crowe / openview marketing lab / May 28, 2013
When it comes to your content marketing strategy, creating striking visual content is no longer a “nice to have”. This guide explores the visual content revolution and offers easy how-to examples and advice for capturing and engaging your audience.
When many companies approach content marketing for the first time they’re typically drawn to creating text-based content — blogs, articles, eBooks, social media posts, and white papers, among others. And they should be. A corporate blogging strategy and traditional content formats like reports and case studies are certainly partRead More
Dan Roche, TalkPoint / MediaPost / May 7, 2013
Mention statistics and data to most people, and they will quickly lose interest. Present this information as an infographic and suddenly those “boring” figures become eye-catching, interesting and a way to stimulate client conversation. While many people may poke fun at USA Today’s highly visual presentation of the news, it was ahead of the infographic curve with its “Snapshots” that provide easy-to-read statistical graphics.
So, why are infographics becoming increasingly popular to share data with customers? The simple answer is that statistics are much more fun when theyRead More
Verónica Maria Jarski / Marketing Profs / April 23, 2013
The term “Big Data” keeps getting bandied about in business, but what does it mean exactly? What makes data “big”?
Big Data refers to “data that is too large, complex, and dynamic for any conventional data tools to capture, store, manage, and analyze,” according to Wipro. What makes Big Data challenging is the volume, variety, and velocity of the data.
Some 57.6% of organizations that Wipro surveyed said Big Data is a challenge, yet 50% of surveyed companies acknowledged that Big Data helps meet consumer demand and facilitate growth.
Big Data canRead More