News & Opinions
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December 16, 2013
Content Marketing is assuming an increasingly large role in the digital campaigns of both B2B and B2C marketers, and is providing digital publishers with a potentially rich source of both revenue and content. However, there is substantial confusion about the concept, due to a multiplicity of definitions, marketing platforms and strategies. To help publishers navigate this promising but complex field, IAB recently established the Content Marketing Task Force.
As a first step, the Task Force was charged with developing a Primer to define the various components of the marketplace. ThisRead More