News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tim Laseter and Jeff Bennett / strategy + business / May 28, 2013
By linking customers and capabilities, companies can generate the momentum for sustainable growth.
Many growth opportunities look like bottle rockets. They start with an impressive flash but end with an explosion. Most often, this is caused by business leaders’ tendency to chase after the biggest customer segments or the ones with the highest margins—typically the same segments that everyone else chases. Other leaders get lost in their enthusiasm for a new product or in their desire to pursue the next market fad. They fail to consider whether they are attempting to solve a customer problem,Read More
Prasad Kaipa and Navi Radjou / Strategy + Business / May 28, 2013
Smartness is the operating currency of organizational culture in the 21st-century. Whether it’s called cleverness, practical intelligence, or savvy, one can never have too much of it in a company. Smart leaders can see patterns in seemingly random information, enabling them to take decisive action while their peers are still assessing a situation, and to make the strategic choices that bring competitive advantage. But there are two categories of smartness, both of which carry benefits and risks. Most executives favor one or the other, and that makes it more difficult for them to lead.Read More
Duane Craig / TechRepublic / June 25, 2013
Takeaway: Experts weigh in on the phantom costs associated with social media campaigns that you may be overlooking. Time is one example of a business expense you may not consider.
The return on investment for those using social media for marketing remains stubbornly elusive. Social Media Examiner’s “2013 Social Media Marketing Industry Report (PDF)” revealed that 87% of marketers want to know how to measure social’s return, and that has been a consistently pressing theme for three years in a row. Still, large numbers of businesses and marketers continue investing in the medium.Read More
Jon Katzenbach and DeAnne Aguirre/ strategy + business / May 28, 2013
It is striking to see how many chief executives see their most important responsibility as being the leader of the company’s culture. According to Ginni Rometty, CEO of IBM, “Culture is your company’s number one asset.” Her counterpart at Microsoft, Steve Ballmer, has said, “Everything I do is a reinforcement or not of what we want to have happen culturally.” In another typical remark from the C-suite, Starbucks Corporation CEO Howard Schultz has written that “so much of what Starbucks achieved was because of [its employees] and the culture they fostered.” ResearchersRead More
Max Nisen/ Business Insider / June 19, 2013
Modern humans have radically changed the way that they work and the way that they live, and to be successful, the small business owner must adapt to the growing-up of Millennials.
That’s the reality of the digital age, and an insight that’s at the core of how Brian Halligan, CEO of marketing software company HubSpot, does business and organizes his company.
Proper company organization is especially key for small businesses, because attracting the millennial generation, as workers and customers, is essential to surviving.
On the customer side, it means people expect things toRead More