News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Brian Anderson / Demand Gen Report / August 20, 2014
B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects engaged during prolonged buying cycles.
More than half (58%) of B2B buyers spent more time researching purchase decisions than they did a year prior, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. As buying cycles grow longer and longer, marketers need to have a deep understanding of their prospectiveRead More
Richard Florida / Atlantic Cities / October 21, 2013
We all have our own judgments about the psychological makeup of Americans by region, politics, and myriad other factors. And to be sure, this kind of profiling is deeply woven in the segmented marketing philosophies of the more advanced thinkers in business. And now, researchers are beginning to unravel the personalities of the American public by region. And the results are both revealing and confirming.
“Divided We Stand: Three Psychological Regions of the United States and Their Political, Economic, Social and Health Correlates” is a collaboration among a team of leadingRead More