News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Brian Anderson / Demand Gen Report / September 17, 2014
While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels.
At Marketo’s Marketers First virtual event, roughly 20,000 marketing professionals attended sessions throughout the day, highlighting best practices for content marketing, data analytics and social media. A recurring theme was that content needs to build trust and should not be used primarily as a sales tool.
Kevin Akeroyd / Eloqua / July 16, 2014
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels.
The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again. In order to meet the boss’ demands, CMOs must take ownership of the overall customer experience and create individual, meaningful digital dialogs with their customers.And while technology is supporting theRead More
Demand Gen Report / July 3, 2014
New data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead Nurturing. The study, conducted by Bizo in association with Oracle Marketing Cloud, gathered responses from more than 500 B2B digital marketers.
Nearly 60% of these marketers reported that they are delivering at least 20% of B2B company revenues, and almost 25% contributing more than 40%.Read More