Marketing

The Death of Demographics?
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The Death of Demographics?

What generational labels have to do with home purchase behavior, or not. Read more

Change Won
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Change Won

Five key take-aways for home builders, investors, and residential developers from... Read more

Innovation Requires Moving Beyond Day-to-Day Home Building Activities
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Innovation Requires Moving Beyond Day-to-Day Home Building Activities

Stuart Miller and others explain the obstacles to innovation in home building. Read more

Millennial Mojo
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Millennial Mojo

As Baby Boom adults get jittery about a fixed-income retired life ahead, young... Read more

The What and the Why
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The What and the Why

Housing's impact is a virtuous cycle economically; and in other ways beyond the... Read more

Bright Spot: Housing
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Bright Spot: Housing

Getting beyond the velvet rope in new home development and construction. Read more

Spring Selling ... Gamify It
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Spring Selling ... Gamify It

Is this weekend Spring Break or make-or-break? Either way, it can help to turn the... Read more

Traffic Vs. Sales: Enough Said
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Traffic Vs. Sales: Enough Said

How to filter the tire kickers out and funnel the serious home shoppers into your... Read more

Selling Beyond First-Cost, and First-Value
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Selling Beyond First-Cost, and First-Value

Home builders focus most on the transaction, but isn't there opportunity beyond?... Read more

Single-Female Baby Boom Buyers: A Next Big Thing?
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Single-Female Baby Boom Buyers: A Next Big Thing?

Pulte's Del Webb group has data that says single-female baby boomers, numbering 25... Read more

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