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Alex Kantrowitz / Ad Age / August 13, 2014
You’d be forgiven for thinking “marketing automation” is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. Meanwhile, automation is defined as making things happen with as little human intervention as possible.
But the shift to online media opened the door for automation to trickle into the world of
In the digital realm, marketers can see not only what messagingRead More
Guide to Success in Lead Generation / eTrigue Corporation
Marketing automation solutions provider eTrigue has produced a great resource on lead generation for marketers in small and mid-sized businesses. The ebook, titled “The Guide to SMB Success in Lead Generation,” highlights the importance of marketing automation for companies challenged with staffing, financial, and resource limitations.
The forward to the book, from Andrew Gaffney of Demand Gen Report:
For small and mid-sized marketers looking to grow revenue, deploying marketing automation for generating qualified leads can be the perfect answer. After all, theRead More