News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Sunil Gupta / Social Media Today / August 28, 2014
An interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
There is a simple reason why people like infographics and do not mind sharing them with friends. Sixty five percent of people are visual learners, which means that it is easier for them to digest information visually. Infographics have a strong emotional power, since they show you an idea – or how something works in a simple and quick way. Infographics surprise readers and somehow make them want to scroll down and read the wholeRead More
Ayaz Nanji / Marketing Profs / August 18, 2014
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
The findings were based on data from a survey of 525 global chief marketers (CMOs, executive vice-presidents, senior vice-presidents, and vice-presidents, depending on the top marketing title in each organization).
Some 81% of respondents say they believe management mandates for top-line revenue growth and market share in 2014 are realistic and attainable.
Moreover, 55% planRead More