News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
David Davila / Market What's Meaningful Blog / April 24, 2014
When the term “integrated marketing” first came on the scene, companies focused on the same look and feel and messaging, so that everything looked the same to the customer. But now, with the confluence of digital marketing with PR and social media, integration takes on a whole new meaning—and it can connect your business to leads and prospects with much greater conversion potential. How? It’s all about the digital search strategy.
Now, when taking on an integrated project, the first place to start is with the customer. What journeys do they take throughout the buying cycle? What areRead More
Bruce McDuffie / Content Marketing Institute / March 2014
Surveys (including those in CMI’s Benchmarks, Budgets and Trends yearly series) generally agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also generally agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective. There must be a lot of frustrated marketers out there when it comes to using content marketing strategies to grow revenue.
Although there may be many reasons for ineffective content marketing,Read More
Jerry Low / Social Media Examiner / March 29, 2014
It goes nearly without saying that a social media presence is a must for any organization these days. Fact of the matter is that, whether you are present or not, the public is bound to be talking about your products and service – and knowing what they are saying is critical to properly targeting your service improvements, customer service, and tailoring your marketing campaigns. More important yet is being involved in the discussion.
There is an awesome opportunity in social media for organizations to have a direct line of communication to their customers and potential customers, resolvingRead More
2014 Marketing Priorities Survey / ExactTarget
ExactTarget surveyed over 2,500 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report.
Whether you’re a CMO choosing the wisest ways to invest your resources or a community manager in search of new social statistics, this illustrated report simplifies and identifies what you need to know this year in marketing.
Among the discoveries of this report:
Top three marketing priorities for 2014 are:
- Driving increased conversion rates