News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
2014 Marketing Priorities Survey / ExactTarget
ExactTarget surveyed over 2,500 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report.
Whether you’re a CMO choosing the wisest ways to invest your resources or a community manager in search of new social statistics, this illustrated report simplifies and identifies what you need to know this year in marketing.
Among the discoveries of this report:
Top three marketing priorities for 2014 are:
- Driving increased conversion rates
Guide to Success in Lead Generation / eTrigue Corporation
Marketing automation solutions provider eTrigue has produced a great resource on lead generation for marketers in small and mid-sized businesses. The ebook, titled “The Guide to SMB Success in Lead Generation,” highlights the importance of marketing automation for companies challenged with staffing, financial, and resource limitations.
The forward to the book, from Andrew Gaffney of Demand Gen Report:
For small and mid-sized marketers looking to grow revenue, deploying marketing automation for generating qualified leads can be the perfect answer. After all, theRead More
Belle Beth Cooper / Bufferapp.com / January 6, 2014
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.
To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketing.
1. 20 Captivating Marketing Statistics that will Drive 2014
This infographicRead More
Ben Heyman / Social Media Today / March 12, 2014
Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life.
One of the many reasons companies join Facebook and Twitter is to be discoverable. When a potential customer searches for you online, can they find you? Step number one. But once they find you, what willRead More
Brian Andersen / Demand Gen Report / March 4, 2014
The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that these used video in the past year to research B2B purchasing decisions.
In a recent webinar, titled Streaming Your Way To Marketing Success, representatives from Ustream and Demand Gen Report discussed the ever-growing value of live broadcast video in campaign strategies and marketing plans.
“There is justRead More