News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Claire Mcdermott / Content Marketing Institute / Auguest 28, 2014
One of the best ways to learn about the content marketing industry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.
While we’re always happy to celebrate those who are truly advancing the practice of content marketing, it’s even more important to understand what they are doing well — so we can apply these lessons to our own programs.Read More
Ann Gynn / Content Marketing Institute / August 8, 2014
Is your content doing what it is supposed to do? When questioned about the degree of success your content marketing efforts are achieving, anecdotal answers like “Readers seem to be interested in our content” or “We are getting a lot of “likes” on our Facebook page” just won’t suffice. When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it.
But how do you know what to measure? Or how to measure it, for that matter? HeidiRead More