News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Alex Kantrowitz / Ad Age / August 13, 2014
You’d be forgiven for thinking “marketing automation” is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. Meanwhile, automation is defined as making things happen with as little human intervention as possible.
But the shift to online media opened the door for automation to trickle into the world of
In the digital realm, marketers can see not only what messagingRead More
Ayaz Nanji / Marketing Profs / August 4, 2014
The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content.Read More
Demand Gen Report / August 2014
It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.
Download the e-book today and learn why marketing and sales aligned businesses:
- Close 38% more proposals;
- Lose 36% fewer customers to competitors; and
- Grow 5.4 points faster than less-aligned counterparts.
Peter Kim / Constellation Research
Digital disruption has affected every industry around the globe, bar none. Emerging technology has shifted the balance of power from long-standing institutions to newly formed entities that have been designed to capitalize specifically on the contemporary operating environment. Constellation’s PESTEL (political, economic, societal, technological, environmental, and legislative) framework helps identify the major elements of the shift to digital, but today’s brands are not staffed or structured properly to succeed in this transformation.Read More