News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
As a marketer, you’re keenly aware of the ongoing disruption of print and digital publishing. While B2B media companies continue to evolve digitally, some are still struggling in an endless transition. Is your organization adopting a digital first approach so you can stay ahead of marketing strategies and scale for the future? This article from Gigaom’s Matthew Ingram provides insight on how culture is the defining factor in a company’s ability to innovate.
Because of the obvious differencesRead More
Demand Gen Report / October 8, 2014
The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the company’s efforts. This infographic from Oracle Marketing Cloud highlights various challenges that today’s CMOs face in their effort to maximize ROI, while also providing tips to overcome these challenges.Read More
Jennifer Goodman / BUILDER / October 1, 2014
What’s old is new for many builders and home improvement companies, thanks to a trend toward retro branding that has taken hold in the advertising industry. These “Grandpa graphics” are modernized versions of vintage 1940s and 50s images that evoke a bygone era focused on handmade quality and business deals done on a handshake.
That old-school message works well for builders and home improvement firms eager to create a positive persona in the marketplace, says Dan Antonelli, CEO of Graphic D-Signs, an award-winning New Jersey advertising agency that works exclusively with small andRead More
Brian Anderson / The Demand Gen Report / September 24, 2014
While the marketing landscape has become more and more digital, face-to-face interactions continue to have a powerful impact.
This past week I attended an event hosted by DoubleDutch, a mobile applications provider for live events and conferences. Executives shared their insights on how companies can gain value from their live events, while also providing opportunities to network and share past experiences. Here are three takeaways:
1. Face-To-Face Engagement Makes An Instant Impact
Today’s marketing landscape consists of marketers trying to find the perfect blendRead More
Brian Anderson / Demand Gen Report / September 17, 2014
While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels.
At Marketo’s Marketers First virtual event, roughly 20,000 marketing professionals attended sessions throughout the day, highlighting best practices for content marketing, data analytics and social media. A recurring theme was that content needs to build trust and should not be used primarily as a sales tool.