News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Brian Anderson / Demand Gen Report / September 17, 2014
While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels.
At Marketo’s Marketers First virtual event, roughly 20,000 marketing professionals attended sessions throughout the day, highlighting best practices for content marketing, data analytics and social media. A recurring theme was that content needs to build trust and should not be used primarily as a sales tool.
Ayaz Nanji / MarketingProfs / September 22, 2014
More than one in six emails (17%) sent by marketers do not reach consumers’ inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.
The report was based on an analysis of 492 million commercial messages sent with permission to consumers around the world between May 2013 and April 2014.
The proportion of emails that didn’t arrive in inboxes stayed fairly consistent throughout the time period examined, including during the end-of-year holiday shopping season when email volume typically surges.Read More
Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, is pleased to announce the winners of its 2014 Brand Builder Awards.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted entriesRead More
Petr Palas / MarketingProfs / September 5, 2014
A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers and, hopefully, draw them into their communities and customer channels.
The figure may be surprisingly high, but our survey also showed it doesn’t take much for content marketers to break that trust: 29% indicate that even if 99% of a blog post is compelling, valuable, and objective, all a content marketer has to do to kill her credibility is add a brief mentionRead More
Marketing Charts / August 11, 2014
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.
Aside from this worry, CMOs also are concerned about staying ahead and taking advantage of digital technology trends such as social and mobile (27%), per the study, as well as by their (in)ability to demonstrate marketing’s ROI (26.5%).Read More