News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Andrea Fishman / ClickZ / October 2, 2013
Part of our job as marketers is to meet the ever-changing needs of consumers. One of the most important ways we accomplish this is through the delivery of exceptional customer experiences.
Creating above average digital customer experiences is a key challenge for many organizations, especially given the myriad of platforms available to consumers. However, the reward for getting it right can be a long lasting relationship, with the maximum lifetime value of your customers realized.
One key component in improving the consumer’s digital experience is an accurate idea of the customerRead More
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into contentRead More
Laurie Sullivan / MediaPost / September 27, 2013
Emotional connections are much more “intense” for business-to-business clients compared with B2C. Marketers need to win over the horse and the rider — not just the rider, as in consumer products. The findings from a Corporate Executive Board (CEB) study presented at Google’s ThinkB2B event suggests that emotional connections across the organization strengthen business relationships.
The study suggests that a higher level of emotional connection exists between B2B brands and their clients, compared with businesses and their customers. The results fromRead More
eMarketer / September 30, 2013
In-house content is most common
Digital marketing has driven home the importance of content, as marketers strive to keep customers engaged and drive brand awareness. These were the top two benefits of content marketing, according to an August 2013 survey of marketers in North America from Unisphere Research. And marketers are certainly putting money behind that effort: 48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
That said, there are still holdouts among marketers who either do not think contentRead More
Ann Shea / Skyline Trade Show Tips / October 1, 2013
LinkedIn, especially when combined with Twitter and Google+, offers show presenters and attendees a way to connect with others before, during and after trade shows.
When you plan to attend or exhibit at a trade show, one of the first things you can do is determine whether there is a Twitter hashtag (denoted by a one-word keyword + the pound or # sign prior to the word) for the event. Hopefully event organizers have had the foresight to designate a short and unique hashtag. As an example, one of the largest trades shows every year is the Consumer Electronics Show or CES. The hashtag for recurring annualRead More