News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ayaz Nanji / Marketing Profs / August 4, 2014
The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content.Read More
Demand Gen Report / August 2014
It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.
Download the e-book today and learn why marketing and sales aligned businesses:
- Close 38% more proposals;
- Lose 36% fewer customers to competitors; and
- Grow 5.4 points faster than less-aligned counterparts.
Peter Kim / Constellation Research
Digital disruption has affected every industry around the globe, bar none. Emerging technology has shifted the balance of power from long-standing institutions to newly formed entities that have been designed to capitalize specifically on the contemporary operating environment. Constellation’s PESTEL (political, economic, societal, technological, environmental, and legislative) framework helps identify the major elements of the shift to digital, but today’s brands are not staffed or structured properly to succeed in this transformation.Read More
Kevin Akeroyd / Eloqua / July 16, 2014
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels.
The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again. In order to meet the boss’ demands, CMOs must take ownership of the overall customer experience and create individual, meaningful digital dialogs with their customers.And while technology is supporting theRead More
Alex Kantrowitz / AdAge / July 16, 2014
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and and the Online Marketing Institute.
Just over half — 51% — of marketers told Forrester their content marketing efforts are only somewhat effective; 27% rated the strategy as “neutral”; 6% said it was somewhat ineffective at delivering value; 1% said it was not effective at all.Read More