News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tony Zambito / Business 2 Community / October 11, 2013
Frustrated personnel. Frustrated at not being able to do a better job. Frustrated at not being able to help customers. Frustrated at learning there are better ways but no plan in place to improve. Feeling helpless to do anything about their frustrations. Which is, until now.
The enabling wave of digital technology and the democratization of information is being felt among the end-user communities within organizations today. Awakening a voice of influence long silent and constrained by traditional hierarchies in place since the 1950’s. As B2B organizations become more global, flatter,Read More
Ekaterina Walter / Fast Company / October 9, 2013
It feels like six seconds ago that Vine was launched (actually, it was January), and yet brands have made it their own in a way that makes adoption of other social media channels seem positively sluggish.
Vine’s short six-second-loop video format makes it easy for companies to film, upload, and share videos to social media–and to ask fans to do the same. Videos range from the amateur to the decidedly expensive-looking, although the beauty of Vine is that any smartphone will let you test out your creativity.
According to The 7th Chamber, five tweets a second contain a Vine link
Hanley Wood Marketing
MINNEAPOLIS (September 30, 2013) — Hanley Wood Marketing and two of its clients, Sherwin-Williams and FedEx, were recognized in the 2013 BtoB Content Marketing Awards announced Monday by BtoB magazine. Hanley Wood Marketing was the only multiple-category award recipient among agencies in this year’s competition.
Sherwin-Williams and Hanley Wood Marketing earned the Best Digital Edition of a Magazine award for the mobile tablet edition of STIR magazine (available on the iTunes and Google app stores). STIRRead More
Andrea Fishman / ClickZ / October 2, 2013
Part of our job as marketers is to meet the ever-changing needs of consumers. One of the most important ways we accomplish this is through the delivery of exceptional customer experiences.
Creating above average digital customer experiences is a key challenge for many organizations, especially given the myriad of platforms available to consumers. However, the reward for getting it right can be a long lasting relationship, with the maximum lifetime value of your customers realized.
One key component in improving the consumer’s digital experience is an accurate idea of the customerRead More
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into contentRead More