News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Dave Colford / HW.com / October 17, 2013
The revolution in marketing is around data-driven decisions and digital marketing strategies. If it can’t generate a lead or be measured, why do it? Right? Hanley Wood just announced the completion of a major initiative that allows our customers to tap the full power of our audience database and inject new life in their marketing programs.
HW.com sat down with our Chief Customer Officer, Dave Colford, to discuss the initiative and why this matters to building product marketers.
HW.com: What is the Hanley Wood Media Network?
DC: It’s a major investment in all of our core media propertiesRead More
Charlotte Woolard / B2B Online / October 8, 2013
In 2011 marketers at Citrix Systems found themselves facing a lead-quality problem. The company effectively leveraged lead-generation tactics, including webinars, product demonstrations and search, but it struggled to predict conversions. Plus, marketing was funneling more leads to the sales team than the representatives could handle.
“We were plugging the funnel with poor quality leads,” said Eva Tsai, director-marketing operations for the cloud services company.
So Citrix implemented a Big Data initiative to help it increase the efficiency of its sales team. The overhaulRead More
Tony Zambito / Business 2 Community / October 11, 2013
Frustrated personnel. Frustrated at not being able to do a better job. Frustrated at not being able to help customers. Frustrated at learning there are better ways but no plan in place to improve. Feeling helpless to do anything about their frustrations. Which is, until now.
The enabling wave of digital technology and the democratization of information is being felt among the end-user communities within organizations today. Awakening a voice of influence long silent and constrained by traditional hierarchies in place since the 1950’s. As B2B organizations become more global, flatter,Read More
Ekaterina Walter / Fast Company / October 9, 2013
It feels like six seconds ago that Vine was launched (actually, it was January), and yet brands have made it their own in a way that makes adoption of other social media channels seem positively sluggish.
Vine’s short six-second-loop video format makes it easy for companies to film, upload, and share videos to social media–and to ask fans to do the same. Videos range from the amateur to the decidedly expensive-looking, although the beauty of Vine is that any smartphone will let you test out your creativity.
According to The 7th Chamber, five tweets a second contain a Vine link
Hanley Wood Marketing
MINNEAPOLIS (September 30, 2013) — Hanley Wood Marketing and two of its clients, Sherwin-Williams and FedEx, were recognized in the 2013 BtoB Content Marketing Awards announced Monday by BtoB magazine. Hanley Wood Marketing was the only multiple-category award recipient among agencies in this year’s competition.
Sherwin-Williams and Hanley Wood Marketing earned the Best Digital Edition of a Magazine award for the mobile tablet edition of STIR magazine (available on the iTunes and Google app stores). STIRRead More