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Dan Lyons / HubSpot / June 13, 2013
Apple introduced a bunch of new products this week, including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system.
They’re all interesting enough … but you know what was even better? The videos Apple made to go with those products. Maybe it’s just because I now spend as much time thinking about the marketing of products as I do about the products themselves — but I was struck by those videos.
The hushed, reverent tone. The gorgeous photography. The style that is so consistent andRead More