News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Webtrends / ClickZ / September 24, 2013
Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there’s a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel.
This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy.
- Mobile’s role in the conversion ecosystem
- The marketers’ value in mobile
- Testing and optimization for mobile
- What to optimize on mobile
- Usability and design
- Mobile segmentation and targeting
Jason Kosarek / HubSpot / July 31, 2013
Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.
For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights. This means, as inbound marketers, we need to be helpful there, too.
There is a common misconception around optimizing for mobile readers, though. You actually don’t need a separateRead More
Darren Slaughter, darrenslaughter.com / REMODELING / July 18, 2013
You build stuff. You build houses and additions and decks and kitchens. So why shouldn’t you sit down over a weekend and just knock out a company website?
One reason: mobile. Times have changed. According to a Pew Research Center Internet study last April (and these numbers only get higher this year), 55% of respondents said they use their mobile phone or other portable device as their primary source for access to the Web. Yes, their primary source for access to the Web.
That’s a big deal when it comes to website design shops, since they have to make sure a site looks just as good on a 27-inch screenRead More