News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ellen Valentine, Product Evangelist, Silverpop Systems / BtoB / August 1, 2013
Managing marketing data can seem like an overwhelming task. Mobile, tablets and social have all transformed the buyer landscape and the way marketers reach their customers and prospects. That said, sophisticated marketing technologies have made it easier for marketing departments of all sizes to augment their databases and “fast-path” their way to more comprehensive information on targets.
The bottom line is, your technology platform is only as powerful as the data at your fingertips. It’s well worth the time to take a careful look at your current database and how you might improve
Jason Kosarek / HubSpot / July 31, 2013
Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.
For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights. This means, as inbound marketers, we need to be helpful there, too.
There is a common misconception around optimizing for mobile readers, though. You actually don’t need a separateRead More
Darren Slaughter, darrenslaughter.com / REMODELING / July 18, 2013
You build stuff. You build houses and additions and decks and kitchens. So why shouldn’t you sit down over a weekend and just knock out a company website?
One reason: mobile. Times have changed. According to a Pew Research Center Internet study last April (and these numbers only get higher this year), 55% of respondents said they use their mobile phone or other portable device as their primary source for access to the Web. Yes, their primary source for access to the Web.
That’s a big deal when it comes to website design shops, since they have to make sure a site looks just as good on a 27-inch screenRead More
Joe Laszlo / IAB / July 11, 2013
For marketers just getting their feet wet in mobile, it can be hard to understand return on investment. At the macro level, spending on mobile advertising is booming (new research from IAB and IAB Europe pegs mobile ad revenue at $8.9 Billion USD worldwide in 2012). However, an overly narrow view risks undervaluing the benefits that mobile advertising brings. That’s why we are pleased to unveil the newest IAB Mobile Center web tool: Mobile Value.
Mobile Value enables a holistic view of the multi-channel impact of mobile advertising. Our calculator consists of a series of simple, fill-in-the-blankRead More
eMarketer / July 8, 2013
Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer.
According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category. Increasingly, advertising and commerce solutions will need to respond to not just different screen sizes, but also different screen uses.
Distinctions in use between theRead More