News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Joe Laszlo / ClickZ / June 5, 2013
Working in the IAB’s Mobile Marketing Center of Excellence has been an amazing experience. We are helping to shape the media industry at a crucial time; we work with fantastic members; and there is always something new to learn. But it’s not without its share of headaches. Ironically enough, one of them comes from what is seemingly the easiest question we get asked: “What is mobile?”
“Mobile” means different things to different constituencies. Some opt for a device-centric approach: mobile is smartphones and maybe tablets, and maybe netbooks or e-readers,Read More
eMarketer / May 20, 2013
Questions for advertisers remain
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.”
Responsive web design—a single-URL site configuration that enables content providers toRead More
TJ McCue / Small Business Trends / April 9, 2013
Many business owners are concerned about information overload, and rightly so. But times are moving fast and there’s a new challenge in town: mobile device overload.
We’re not talking about the concern about being addicted to your mobile phone or constantly connected. We’re not even talking about a pure technology problem. We are talking about the sheer number of devices that we have to manage now. A study by Juniper Networks says that:
- The average mobile business person owns at least three Internet connected devices.
- The average person owns about five devices between work and home.
Jay Baer / Convince & Convert / February 10, 2013
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times.
If you make a bad decision today you’re just lazy. Whether it’s a choice of breakfast sandwich, a car, or a dentist, content marketing strategist or any other service, you have in the palm of your hand all the information you need to make a good decision. When consumers fully figure this out, it will change the rules of the game for marketers, forever. Here are 5 shifts marketersRead More
Paul Emrath / NAHB / January 3, 2013
A recent article published by NAHB shows that, based on a long-run calculation that averages mobility tendencies over a number of years, the typical buyer of a single-family home can be expected to stay in the home approximately 13 years before moving out.
This work updates a previous article that used data from the American Housing Survey (funded by the Department of Housing and Urban Development and conducted in odd-numbered years by the Census Bureau) through 2007. The new study incorporates AHS data through 2011.
The mobility tendencies observed in the 2011 data imply that the expectedRead More