News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Avinash Kaushik / Occam's Razor / August 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling.
We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a ” gosh darn it where is my return on investment from all this?” low.
A lot of that is because of all the stuff we don’t know. There is lots of missing data. And as if that were not enough, there is lots of unknowable data. Neither of which has stopped Gurus and Masters and Agency HighRead More
Laurie Sullivan / Media Post / June 10, 2013
The next version of the marketing department will require a multichannel strategist to lead the company in creating content, and a team supporting analytics and attribution. The brand will need to build best practices and a technology infrastructure supporting metrics and business processes. A white paper from Interactive Advertising Bureau (IAB) and Winterberry Group provides the outline defining how marketers and publishers can capitalize on multichannel marketing. It also provides a guideline for search marketers.
The white paper, Taking Cues From the Customer: Omnichannel andRead More