News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report
Attracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.
Click here to download this report on Demand Gen Report to discover some of the key trends in SEO and inbound marketing.Read More
Neil Tolbert / Social Media Today / August 2, 2014
Considering a move to modern marketing? Before jumping in there are a few fundamentals that you will want to have in place in order to optimize the experience. Today’s technology enables extremely effective marketing capabilities. As a marketer the core element is your Return on Marketing Investment (ROMI). That investment could be dollars or time. Let us not forget the argument of ROI on Social Media. Is it worth the time? Can you afford to hire someone devoted solely to social and social marketing? If you lay the proper groundwork for modern marketing, obtaining answers to these questionsRead More
Michele Linn / Content Marketing Institute / July 18, 2014
One popular definition of insanity is doing the same thing over and over but expecting different results. The definition of content marketing insanity? Creating content, just throwing it out there and hoping for good results… and then repeating the process, ad infinitum.
To break this crazy cycle, you should periodically be taking a critical look at your content marketing to understand what’s working and what isn’t — even if this means you have less time to publish new content.Read More
Verónica Maria Jarski / MarketingProfs / June 17, 2014
Want to ensure your B2B online marketing program is effective? MarketingProfs has shared an infographic by Circle Studio that can help you create a successful B2B online marketing program.
It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement.Read More