News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
John Jantsch / Duct Tape Marketing / August 26, 2013
The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.
The theory is that if you put enough high quality content out there, the right people will find you. And, both in theory and in fact, this is happening.
The funny thing about evolution, however, is that it never really stops.
As marketers and the customers they aim to attract fully embraced inbound marketing, the sales function had to change with it. The most effective sales professionals today practice inbound selling and collaborateRead More